GN
Where serious people come to think clearly,
make better decisions, and build what actually matters to them.
Gonzalo Naya
Scroll

I build businesses, invest in what I understand,
and help serious people make their next move.

Clarity  ·  Community  ·  Capital

Gonzalo Naya
Gonzalo Naya

About

I started
from the bottom.

Employee, entrepreneur, advisor to Fortune 500 companies and global leaders. I built startups, led teams, and worked with people at the highest level of business across three continents.

But at some point I realized that even from my own companies, I was still building for others. So I stopped.

Today everything I build is mine. A portfolio of business acquisitions and real estate in the United States. A private executive club. A mental health startup. And one-on-one work with senior executives designing their next chapter.

I live in the south of Spain. I think clearly over good wine, slow fire, and honest conversation.

The Ecosystem

What's
going on.

Each project is a different format for the same thing: a business experience designed to change how you think, who you know, and what you build next.

I
Clarity
Sessions
1-on-1 Strategic Advisory

Six private sessions. One blueprint. For executives designing their next business vehicle. No theory. No group cohorts. Just the work.

Learn more
II
Líderes
Aumentados
Private Executive Club · By Invitation

Where CEOs, Presidents and founders recalibrate every 90 days. Mindset, differentiation, and frontier technology — applied to your reality.

Learn more
III
BBQ&B
The Private Table · By Invitation Only

Fifteen to twenty people. A private villa. Argentine asado. Exceptional wine. The conversations that matter happen around a table.

Learn more
IV
GN
Capital
Real Estate · Boring Business · USA

Acquiring established, profitable businesses in the USA that others overlook. Real estate and SMB acquisitions for those who understand that boring businesses build serious wealth.

Learn more
V
ANXI
Health
Mental Health · LATAM & USA

A mental health platform combining clinical education (CBT), access to therapists, and corporate wellness programs. Launching in LATAM and the USA.

Launching 2026
I — Clarity Sessions

The transition
you have been postponing.

Most senior leaders I meet have the skills, the network, and the track record. What they don't have is a clear picture of what comes next.

That's what Clarity is. Six private sessions, one-on-one, where we diagnose where you actually are, make the hard choices you've been postponing, and design a concrete vehicle: build, buy, or invest. You leave with a blueprint and an 18-month roadmap. Not inspiration. Not frameworks. A plan.

I've done this work with executives across 15 countries. Some went on to acquire businesses. Others built startups. A few realized the best move was the one they almost didn't make.

I
Clarity

Your true north. What you actually want, why, and what unleashes your energy. The moment where options become obvious.

II
Hard Choices

The powerful, sometimes difficult decisions that move you from wishful thinking to decisive action. You make them here.

III
Vehicle Design

We co-create your real vehicle — a business, investment, or acquisition — that fits your purpose, skills, and freedom goals.

Format 1-on-1 · Private
Sessions 6 sessions · 90 min each
Language English / Spanish
Start a conversation
II — Líderes Aumentados

The recalibration
that happens every 90 days.

The world no longer allows you to plan a year ahead. It demands constant recalibration. Líderes Aumentados is the only space where that happens — with peers who operate at your level, and a methodology that multiplies every decision you make.

01
Mindset
How you think and decide

Every 90 days we recalibrate your mental framework. How you think, how you decide, how you lead. Clarity for high-impact decisions.

02
Hiperdiferenciales
Assets that make you unreplicable

We identify and maximize the assets that make you unique. Competitive advantages that cannot be copied. Your Delta Value.

03
AI & Technology
Frontier leverage

Frontier AI and technology that multiply your impact. Doing exponentially more with exponentially less. Applied to your reality.

Visit Líderes Aumentados
III — BBQ&B
BBQ&B · The Private Table
Fire &
Business

The table where
deals are not made.

The most important conversations in business do not happen in conference rooms. They happen when the setting is right, the people are right, and no one is performing.

BBQ&B is a private gathering — fifteen to twenty carefully chosen people, a villa in Marbella, Mallorca, or Miami, Argentine asado, and wine that deserves the conversation.

No agenda. No presentations. No name tags. By invitation only.

I
The Arrival — A glass of wine. No agenda on the table. The evening finds its own pace.
II
The Fire — Hours of preparation. Argentine asado done properly takes time. That time is part of the evening.
III
The Table — One table. Long. Dark wood. No hierarchy in the seating.
IV
The Exchange — A single question opens the evening. What is said here, stays here.
V
The Wine — A selection chosen for this table, this night. The sommelier knows the room.
Request a Seat
IV — GN Capital

The businesses
others overlook.

In the next five years, millions of small and medium businesses will change hands in the USA. Baby Boomers retiring. No successors. Businesses that are profitable, established, and completely overlooked — precisely because they are not exciting.

That is where the opportunity is.

I
Real Estate

Strategic property acquisitions in Marbella and the Costa del Sol. Long-term value creation through careful selection and active management.

II
Boring Business

Acquiring established, cash-flowing SMBs that others ignore. Laundromats, service businesses, distribution companies. Boring by design. Profitable by nature.

Writing

Ideas worth
sitting with.

Essays on business, leadership, and the era of high added value.

Episodio 1

Los Ángeles Lakers, el Showtime y el Alto Valor Añadido

Read →
Episodio 3

What’s Going On?

Read →
Episodio 7

Jordan, Phil Jackson y el Triángulo Ofensivo

Read →
View all essays
GN

If you are reading this,
you already know.

The right conversations happen between the right people.
If something here resonates, let us talk.

Based in Marbella, Spain

Send an email Connect on LinkedIn